Vital & Credible PR Skills for Frontline Secretaries and PAs

"If I was down to my last dollar, I would spend it on Public Relations." - Bill Gates

Promoting your organisation is not solely the responsibility of the marketing department. Every single interaction you have with someone outside of your organisation is an opportunity to communicate who your organisation is, what you do, why you do it and how you make a difference!

"Everything you do or say is public relations"

By gaining a deeper understanding of the dynamics of public relations - and the pitfalls communicating with the public can hold - you will be able to ensure that all of your interactions with clients, suppliers and even the media support your organisation's professional image. In addition, the PR skills you will learn on this course will give you the keys to becoming more visible and professional within your organisation. This will help to promote your department and secure your place as an invaluable member of the "me-boss" team.

Don't allow yourself to be misunderstood, misquoted or even worse, to speak out of turn. Attend this very practical and intensive 1 day programme and see how you can use proven PR skills to strengthen your credibility and profiel within the organisation, enhance your organisation's image, and develop goodwill in the market place.

By attending this course you will:

• Discover the definition and scope of Public Relations - and how Public Relations is distinguished from propaganda and publicity
• See how PR can be effectively used as a credible source of information, rather than simply advertising
• Learn who your "public" is - both within and outside of your organisation, and how to communicate appropriately with each of these publics
• Understand that PR is the responsibility of everyone in the organisation and how everything you say or write should support your company's image
• Understand your role in promoting a good image for your department within the organisation, and how this assists the organisation as a whole
• Find out what a news release is, how they are effectitvely used inside and outside of the organisation and how to write them
• Gain guidelines for communicating effectively in crises times and maintaing your organisations credibility
• Realise that good PR is the most cost effective way of marketing your organisation