From Streamlining & Automating Routine Marketing
Tasks to Setting up and Analysing Pivot Tables.
"If you can't measure it, you can't manage it"
- Robert Kaplan,
World renowned author of
"The Balanced Scorecard: Translating Strategy into Action"
To reproduce or improve on past marketing successes you need to
be able to measure and analyse the performance of each initiative.
If you don't have access to sufficient, quality information - how
will you be able to repeat marketing successes or avoid
failures?
Among the measurement resources available are a variety of
computer programs that are currently being offered to the marketing
function. Some are better suited to analysis and planning while
others are geared towards monitoring marketing initiatives.
Organisations are sometimes coerced into buying costly programs
with limited functionality, simply because it's the latest
technology.
Why spend money on marketing software unnecessarily when
one of the longest standing, most flexible, user friendly programs
is right at your fingertips? If you haven't fully explored the
benefits of using MS Excel for marketing activities, now's your
chance.
A great misconception surrounding the MS Excel program
is that it is only useful for finance or accounting.
While Excel does have powerful financial applications, its
equally potent functionality as a marketing tool has been highly
under-rated. Discovering Excel's many uses within marketing will
not only make your job easier, but also save you hours of
unnecessary work and frustration.
No matter what stage of the marketing process your
product or service is in, MS Excel can help you to develop an edge
over your competitors.
This intensive 2-day program on using MS Excel can help
you to:
- Speed up the time you need to expend on maintaining Excel
spreadsheets and increase the quality of the data you have
- Increase the Quantity of data you have for analysis through
OLE importing of data from other applications
- Make better marketing decisions by using advanced
spreadsheeting techniques such as Scenario Management to map out
the possible results of your marketing spend
- Keep on top of your administration by automating regular
monthly reports and marketing budget monitoring tasks using simple
Macros, Excel Functions and multilevel formulas
This 2-day course, with a top marketing specialist, will expose
you to ways of looking at data with Excel, that you may never have
considered, making your marketing more effective and enhancing your
future marketing career.
If you feel you would benefit from attending this course, we
recommend that you book timeously to avoid disappointment. The
highly interactive nature of this course means that delegate places
are strictly limited to ensure individual
attention and a Hands-On, practical training experience.
Please note: A
basic working knowledge of Excel is a prerequisite for attending
this course.